|Robert Moore of Greenlease-Moore dealership posing with Le Mans #2|
One of their successful marketing techniques during this era was the GM Motorama, a traveling extravaganza with venues in major cities across the country. Its goal was to bring attention to the company’s many and varied divisions (such as AC, Allison Engines, Frigidaire, etc.) to, of course, stimulate sales. Through free admission, Broadway-style stage shows, and – most memorably – experimental vehicles typically called, “dream cars” (“concept cars” in today’s vernacular), millions of people were attracted to the great spectacle held consecutively from 1953 to 1956 as well as previously in 1949 (as “Transportation Unlimited”) and 1950 (“Mid-Century Motorama”), as well as again in 1959, and 1961. The years from 1953 to 1956, however, are the most noteworthy thanks to dream cars and prototypes such as the GM LeSabre, Cadillac Le Mans, the Buick Wildcat series, the first Chevy Corvette, the turbine-powered GM Firebird I, II, and III, plus many more.
One of the concept cars crafted for the 1953 GM Motorama was the Cadillac Le Mans, a sporty yet elegant car with a single bench seat. Among the many noteworthy features of the metallic silver-blue fiberglass show car was a modified 331 V-8 said to produce 250hp thanks, at least in part, to dual four-barrel carburetors; this was 20 horsepower more than a stock 331.
Ultimately, three more Le Mans' were built - two more for use as show cars and one for the president of Fisher Body, an entity of General Motors. Originally they were all painted the same metallic silver-blue as the first Le Mans.
|Le Mans #2 at Grosse Point Yacht Club, 1953 Glidden Tour|
|Le Mans #2 on display at Greenlease-Moore Cadillac-Chevrolet|
Does Le Mans number two still exist?
More on the Cadillac Le Mans, show cars one and two can be found here: http://dwtauthor.blogspot.com/2011/05/two-cadillac-show-cars-and-their.html